May 18th, 2010

Corporate Identity Meets Lady GaGa

by Kurt Palmquist

Couldn’t let this coincidence go by. The other day Nikki here at our office sent me a link to a hilarious video. Albeit one that only type geeks could really appreciate the humor. Its a homage to the Neutraface typeface inspired by the song Poker Face by Lady GaGa. Now I’m not a huge Lady GaGa fan, but if you know anything about her, its hard not to notice her and her songs. These fellows in the video had way too much fun doing this and I’ve even caught myself with the lyrics going through my head! Don’t worry though, you won’t see me anytime soon on YouTube.

Neutra Face : An Ode On A Typeface

The next day I found out that two super giants in the telecommunications industry in the UK were combining; T-Mobile (UK) and Orange. Their new name is…Everything Everywhere, eventhough they will still be known as T-Mobile and Orange to customers. The new name itself would be an interesting discussion to have. It was developed in house with the help of some high powered agencies for both Orange and T-Mobile. The new word mark is set in none other than Neutraface italic. Now I know where to go for inspiration…YouTube parodies!

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