Recently, Mountain-Pacific Quality Healthcare Foundation (MPQHF) engaged Ripple Marketing to conduct a statewide telephone survey in Montana. The market survey targeted hospitals and clinics throughout Montana and was designed to learn more about the use of electronic health records (EHR) in these organizations. This information will be used to apply for Federal grants for Montana under the new stimulus packages. This market survey was part of a comprehensive environmental scan being conducted by MPQHF in Montana.  In past years, Ripple Marketing has supported MPQHF with environmental scans in Alaska, Montana and Hawaii.

This survey project also extends to a broader initiative being undertaken by HealthShare Montana, a consortium of Montana healthcare leaders and stakeholders with representatives from state government, major payers, consumer groups, large and small healthcare facilities and individual physicians.  HealthShare Montana has been designated by Gov. Schweitzer as the Montana organization responsible for the development of a statewide health information exchange (HIE) infrastructure.

Janice Conners, MPQHF CEO, commented “Thanks so much Kitch….I am very pleased with how your organization moved quickly and efficiently to help us to organize our thoughts, develop survey questions and complete the survey.  I will definitely use you for our future projects.”

Tags: Environmental Scan, Kitch Walker, Market Research

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