Ripple Marketing recently redesigned ProPharma Group’s corporate website http://www.ProPharmaGroup.com.
The goal of ProPharma Group’s new website redesign was to evolve their online presence which included seamlessly integrating professional design, easy-to-use navigation, smart functionality and dynamic content management tools. The new website also extends the client’s marketing and advertising efforts by integrating key messages and visual elements from their annual advertising, email and direct mail campaigns into their website presence. This multi-channel marketing approach creates even greater brand consistency and furthers the company’s overall marketing effectiveness.
ProPharma Group is an industry leader providing validation, compliance and technical services to the pharmaceutical, biotechnology, medical device and related industries. They serve industry-leading clients like Abbott Laboratories, Bayer, Pfizer and Monsanto.
This website redesign project clearly demonstrates how leading companies are refocusing on their core marketing assets including redesigning their websites to have more purpose in the presence of artful website design. We work with our clients to help them strike a carefully managed balance between the elements of purpose, design, systems integration and fluid content management. Or more simply put, many of our clients want less Flash and more substance in their websites - a strategy worth copying.
Tags: Ripple Marketing, Websites
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by Kitch Walker
The team at Ripple Marketing recently launched a new website (http://www.MilesnickRecreation.com) for long-time friends and clients Tom and Mary Kay Milesnick, owners of MZBar (MZ-) Cattle Company and Milesnick Recreation Company. The newly developed website replaces their original website which was also done by Ripple Marketing almost 10 years ago.
The new website strikes a balance between simplicity, sophisticated design and smart functionality. It integrates dynamic content management tools that allow the Milesnick’s to easily update and manage a variety of content within their site over time. The goal was simple – to build a beautiful, yet smart, website that helps the Milesnick’s provide meaningful and engaging content to site visitors. Plus, they’re hoping it will last another 10 years.
MZBar (MZ-) Cattle Company and Milesnick Recreation Company are home to a working ranch and one of Montana’s premier spring creek, fly-fishing experiences near Bozeman, Montana. Their family’s ranching and stewardship practices are world renowned….[Learn More]
We encourage you to visit their new website and learn more about the Milesnick’s. You may even want to book a time to do some fishing on the Ranch. Tell ‘em Ripple Marketing sent ya.
Tags: Ripple Marketing, Websites
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by Kitch Walker
– Home Textiles Today, 10/22/2009 12:37:00 PM
Washington – Shop.org’s new “eHoliday Study,” conducted by BIGresearch, predicts shoppers will see changes in retail marketing and promotions this holiday season as a result of economic uncertainty.
Keeping in mind that consumers are increasingly using social websites regularly like Facebook and Twitter – both of which pose cost-effective advertising options, the study found that 47.1% of retailers surveyed will be increasing their use of such internet venues this holiday season to promote their sales and special events. More than half of retailers said this year they have added or improved their Facebook and Twitter pages – 60.3% and 58.7%, respectively. And two-thirds, or 65.6%, have added or enhanced blogs and RSS feeds.
To provide consumers with an extra incentive to start shopping, one-third of retailers — 34.3% — said they intend to offer holiday deals earlier this year.
Tags: eCommerce, online shoppers, Social Media
Posted in Technology, eCommerce, Websites and More, U.S. Import, Wholesale & Retail Trends | No Comments »
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