– Home Textiles Today, 10/22/2009 12:37:00 PM

Washington – Shop.org’s new “eHoliday Study,” conducted by BIGresearch, predicts shoppers will see changes in retail marketing and promotions this holiday season as a result of economic uncertainty.

Keeping in mind that consumers are increasingly using social websites regularly like Facebook and Twitter – both of which pose cost-effective advertising options, the study found that 47.1% of retailers surveyed will be increasing their use of such internet venues this holiday season to promote their sales and special events. More than half of retailers said this year they have added or improved their Facebook and Twitter pages – 60.3% and 58.7%, respectively. And two-thirds, or 65.6%, have added or enhanced blogs and RSS feeds.

To provide consumers with an extra incentive to start shopping, one-third of retailers — 34.3% — said they intend to offer holiday deals earlier this year.

[READ ENTIRE ARTICLE]

Tags: eCommerce, online shoppers, Social Media

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